Keynote Speaker, Marketing Technologist, Columnist, Futurist, Smart Ass

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The Hidden Benefits of the @BurgerKing Twitter Hack for Burger King

If you were watching the interwebs this morning, you may have heard that Anonymous hacked the official Burger King Twitter handle @BurgerKing and changed all of it’s branding to McDonald’s logos and imagery. This could be catastrophic for the agency or the BK Social Media team who manages these accounts.

Screen Shot 2013-02-18 at 11.43.11 AM

While I watched this play out in real time, I was astounded at the sheer velocity of growth that the @burgerking Twitter account was experiencing. From my estimation, @BurgerKing was at about 77,000 followers to start the day.

Once “Anonymous” hacked the profile due to an alleged “whopper123” password, the buzz started spreading, the amount of @burgerking twitter followers begin to grow.
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@teedubya

Travis Wright is a Venture Catalyst, Public Speaker, Digital Disrupter, Marketing Provocateur, Stand Up Comedian, Tech Blogger & Brand Awesomeizer.

This Travis Wright guy shares marketing resources, industry analysis, interwebs strategery & random hilarity along w/ occasional sport or political rants. If you can stand his jokes and want his opinion on something, feel free to connect with him.

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