Keynote Speaker, Marketing Technologist, Columnist, Futurist, Smart Ass

Posts in category Marketing

Social Media Stormgasms During Bad Weather, Big Events and Disasters

Screen Shot 2013-02-18 at 11.08.04 PMYesterday, Burger King’s Twitter account password was hacked. I was able to monitor it in near real time. WDAF Fox 4 in Kansas City was thinking of having me on as a social media strategist and interview me for my opinion of the Burger King… the producer nixed that story and wanted a story about social media and how it impacts people and the frenzy during bad storms and disasters. This is the video of my interview on the local Kansas City news station WDAF Fox 4.


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The Hidden Benefits of the @BurgerKing Twitter Hack for Burger King

If you were watching the interwebs this morning, you may have heard that Anonymous hacked the official Burger King Twitter handle @BurgerKing and changed all of it’s branding to McDonald’s logos and imagery. This could be catastrophic for the agency or the BK Social Media team who manages these accounts.

Screen Shot 2013-02-18 at 11.43.11 AM

While I watched this play out in real time, I was astounded at the sheer velocity of growth that the @burgerking Twitter account was experiencing. From my estimation, @BurgerKing was at about 77,000 followers to start the day.

Once “Anonymous” hacked the profile due to an alleged “whopper123” password, the buzz started spreading, the amount of @burgerking twitter followers begin to grow.
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Verizon Early Upgrade for Samsung Note 2 is a Win for Amazon.

Let’s face it, gadgets make the world go around now. After all of my extensive research, it was time to upgrade my phone to the Samsung Galaxy Note II. I looked online at my Verizon Wireless account and noticed that on Feb 17th, my main line became eligible for the upgrade. I figured that I could use my charm and good looks to get the hook up and get my phone a week early. The following chain of events showcases how poorly different divisions of corporations speak with one another.

Samsung Galaxy Note II

First of all, I admit that I’m a geek. My line of work entails that I interact with technology, online, mobile, social, search… you name it. I need a phone that allows for effective multi-tasking.

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Business Relationship Optimization – BRO!

Screen Shot 2013-02-10 at 12.14.44 PMIt’s no secret that the road between social media and SEO is becoming one connected entity that needs to be dealt with in an overarching content strategy. No more separate silos of operation, search and social is clearly now about relationships and the strategy behind building those business relationships.  I call this, “Business Relationship Optimization” or BRO.

Every person on Facebook, Twitter, Pinterest, Instagram or Google+ has an audience. So, how can we identify the brightest thought leaders to connect with and how can we use these relationships to drive buzz, increase SEO back links and rankings, along with providing the search engines with strong social signals? These following tactics and resources will help you optimize these business relationships over time.  SEO is about your Bro’s.  It’s Brocial Media!  (Wait, that was horrible, wasn’t it?  let’s just roll with it.)

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Trip to New Orleans for ESPN Next Superbowl Event


@teedubya

Travis Wright is a Venture Catalyst, Public Speaker, Digital Disrupter, Marketing Provocateur, Stand Up Comedian, Tech Blogger & Brand Awesomeizer.

This Travis Wright guy shares marketing resources, industry analysis, interwebs strategery & random hilarity along w/ occasional sport or political rants. If you can stand his jokes and want his opinion on something, feel free to connect with him.

email: tw [at] traviswright [dot] com

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