Keynote Speaker, Marketing Technologist, Columnist, Futurist, Smart Ass

Posts tagged marketing

My Experience Working With Yahoo! And Why Marissa Mayer is Right about Not Letting Employees Work from Home.

ydunce1Everyone has been busting Marissa Mayer’s proverbial balls over the past week over her decision to make Yahoo employees work at a corporate office and stop working from home. My work commute is approximately 66 steps from bed to work chair. It works for me. I work for a silicon valley company from my basement office in my Kansas City home. Living and working in Silicon Valley is too damn expensive so living there isn’t really an option. Having said that, I understand why Yahoo! totally needs to do it.

In the past summer, the company that I consult with was working on a partnership with a well known movie producer on a joint venture with Yahoo and my company. Meaning, we had to work together closely to make it happen. They had a distribution partnership with Yahoo! Screen and we had to work with it.

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Business Relationship Optimization – BRO!

Screen Shot 2013-02-10 at 12.14.44 PMIt’s no secret that the road between social media and SEO is becoming one connected entity that needs to be dealt with in an overarching content strategy. No more separate silos of operation, search and social is clearly now about relationships and the strategy behind building those business relationships.  I call this, “Business Relationship Optimization” or BRO.

Every person on Facebook, Twitter, Pinterest, Instagram or Google+ has an audience. So, how can we identify the brightest thought leaders to connect with and how can we use these relationships to drive buzz, increase SEO back links and rankings, along with providing the search engines with strong social signals? These following tactics and resources will help you optimize these business relationships over time.  SEO is about your Bro’s.  It’s Brocial Media!  (Wait, that was horrible, wasn’t it?  let’s just roll with it.)

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@teedubya

Travis Wright is a Venture Catalyst, Public Speaker, Digital Disrupter, Marketing Provocateur, Stand Up Comedian, Tech Blogger & Brand Awesomeizer.

This Travis Wright guy shares marketing resources, industry analysis, interwebs strategery & random hilarity along w/ occasional sport or political rants. If you can stand his jokes and want his opinion on something, feel free to connect with him.

email: tw [at] traviswright [dot] com

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