Keynote Speaker, Marketing Technologist, Columnist, Futurist, Smart Ass

Posts tagged social media

The Kansas City Chiefs Twitter Case Study

Back in September, the Kansas City Chiefs had lost their opening game to the Atlanta Falcons by a wide margin. That evening, I was texting a buddy of mine that I’ve have known since 5th grade about how poor that the TW_tweetChiefs had been with the salary cap, and how cheap I was perceiving them to be. After the conversation, I tweeted out what I thought was a meaningless tweet rant about my perception of the situation.

“I’m not much of a @kcchiefs fan anymore. [Chiefs owner] Clark Hunt’s yearly 30m under the cap bullshit is unethical. Greedy bastard owners can F.O. cc @nfl”

Let’s just say… that tweet caused a bit of a social hoopla. 3 minutes after I sent that tweet… a Chiefs employee tweeted me a response via a private direct message. I then took a screencap of this message and shared it with the world. This triggered a chain reaction, in which the Chiefs blocked me on twitter, a top post on Reddit, many local and national interviews and a social media case study was created.

Business Relationship Optimization – BRO!

Screen Shot 2013-02-10 at 12.14.44 PMIt’s no secret that the road between social media and SEO is becoming one connected entity that needs to be dealt with in an overarching content strategy. No more separate silos of operation, search and social is clearly now about relationships and the strategy behind building those business relationships.  I call this, “Business Relationship Optimization” or BRO.

Every person on Facebook, Twitter, Pinterest, Instagram or Google+ has an audience. So, how can we identify the brightest thought leaders to connect with and how can we use these relationships to drive buzz, increase SEO back links and rankings, along with providing the search engines with strong social signals? These following tactics and resources will help you optimize these business relationships over time.  SEO is about your Bro’s.  It’s Brocial Media!  (Wait, that was horrible, wasn’t it?  let’s just roll with it.)



Travis Wright is a Venture Catalyst, Public Speaker, Digital Disrupter, Marketing Provocateur, Stand Up Comedian, Tech Blogger & Brand Awesomeizer.

This Travis Wright guy shares marketing resources, industry analysis, interwebs strategery & random hilarity along w/ occasional sport or political rants. If you can stand his jokes and want his opinion on something, feel free to connect with him.

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