Posts in category Marketing

The Kansas City Chiefs Twitter Case Study

February 20, 2013 8 Comments

Written by Travis Wright

Back in September, the Kansas City Chiefs had lost their opening game to the Atlanta Falcons by a wide margin. That evening, I was texting a buddy of mine that I’ve have known since 5th grade about how poor that the Chiefs had been with the salary cap, and how cheap I was perceiving them to be. After the conversation, I tweeted out what I thought was a meaningless tweet rant about my perception of the situation.

“I’m not much of a @kcchiefs fan anymore. [Chiefs owner] Clark Hunt’s yearly 30m under the cap bullshit is unethical. Greedy bastard owners can F.O. cc @nfl”

Let’s just say… that tweet caused a bit of a social hoopla. 3 minutes after I sent that tweet… a Chiefs employee tweeted me a response via a private direct message. I then took a screencap of this message and shared it with the world. This triggered a chain reaction, in which the Chiefs blocked me on twitter, a top post on Reddit, many local and national interviews and a social media case study was created.
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Life

chiefs, save our chiefs, social media, twitter

Social Media Stormgasms During Bad Weather, Big Events and Disasters

February 19, 2013 Leave a Comment

Written by Travis Wright

Yesterday, Burger King’s Twitter account password was hacked. I was able to monitor it in near real time. WDAF Fox 4 in Kansas City was thinking of having me on as a social media strategist and interview me for my opinion of the Burger King… the producer nixed that story and wanted a story about social media and how it impacts people and the frenzy during bad storms and disasters. This is the video of my interview on the local Kansas City news station WDAF Fox 4.

Business

The Hidden Benefits of the @BurgerKing Twitter Hack for Burger King

February 18, 2013 4 Comments

Written by Travis Wright

If you were watching the interwebs this morning, you may have heard that Anonymous hacked the official Burger King Twitter handle @BurgerKing and changed all of it’s branding to McDonald’s logos and imagery. This could be catastrophic for the agency or the BK Social Media team who manages these accounts.

While I watched this play out in real time, I was astounded at the sheer velocity of growth that the @burgerking Twitter account was experiencing. From my estimation, @BurgerKing was at about 77,000 followers to start the day.

Once “Anonymous” hacked the profile due to an alleged “whopper123” password, the buzz started spreading, the amount of @burgerking twitter followers begin to grow.
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Business, Technology

Verizon Early Upgrade for Samsung Note 2 is a Win for Amazon.

February 17, 2013 Leave a Comment

Written by Travis Wright

Let’s face it, gadgets make the world go around now. After all of my extensive research, it was time to upgrade my phone to the Samsung Galaxy Note II. I looked online at my Verizon Wireless account and noticed that on Feb 17th, my main line became eligible for the upgrade. I figured that I could use my charm and good looks to get the hook up and get my phone a week early. The following chain of events showcases how poorly different divisions of corporations speak with one another.

First of all, I admit that I’m a geek. My line of work entails that I interact with technology, online, mobile, social, search… you name it. I need a phone that allows for effective multi-tasking.

Life, Technology

Business Relationship Optimization – BRO!

February 11, 2013 1 Comment

Written by Travis Wright

It’s no secret that the road between social media and SEO is becoming one connected entity that needs to be dealt with in an overarching content strategy. No more separate silos of operation, search and social is clearly now about relationships and the strategy behind building those business relationships. I call this, “Business Relationship Optimization” or BRO.

Every person on Facebook, Twitter, Pinterest, Instagram or Google+ has an audience. So, how can we identify the brightest thought leaders to connect with and how can we use these relationships to drive buzz, increase SEO back links and rankings, along with providing the search engines with strong social signals? These following tactics and resources will help you optimize these business relationships over time. SEO is about your Bro’s. It’s Brocial Media! (Wait, that was horrible, wasn’t it? let’s just roll with it.)

Technology

BRO, business relationship optimization, content marketing, marketing, seo, social media