Keynote Speaker, Marketing Technologist, Columnist, Futurist, Smart Ass

The Geography of Racism, Statism, and Religion

Being racist is so stupid. And in many ways, so is statism and religion. Now before you protest me, hear me out with an open mind. Remain open with your mind and take in different points of view. Not with the bias of dogmatic, indoctrinated, societal-trained thinking.

Racism: It’s mostly geographical when you think about it.

  • White people are white people because their ancestors are mostly from Europe where it’s cloudy and rainy and shit.
  • Darker, more tan people, their ancestors lived much closer to the equator for thousands of generations.
  • And really dark people are from places the sun has shined intensely on thousands of generations of their ancestor’s skin, throughout the millenia.

I’d love for people to move beyond race as an issue. We are all people. Humans residing on planet earth. This is no one race better than another. We are all fucking human. Somehow, we are all on this third rock from the nearest star in our galaxy, together. So let’s stop being so territorial. The territorial pissings are smelling up the neighborhood.

Religion: It’s also geographical

Statism: It’s also geographical

Now,

19 Killer Marketing Growth Hacks from 9 Top Romanian Startups

Last year, I had the pleasure to speak at the How to Web Conference 2015 in Bucharest, Romania. While there, I met the founders of many amazing startups. This year, I reached out to some of those startup founders in the Eastern Europe to gain some insights into how some of them used growth marketing hacks to successfully to grow their businesses.

Here are 9 of innovative Romania startups giving their advice on growth hacking.

1. SmartBill

– Leading invoicing and inventory management software.
Mircea Capatina – CEO

Engagement growth hack
In the desktop version of our product ( Invoicing Software ) we introduced a test database so when the user installed and opened Smart Bill it had 2 options: to configure the product with its company’s data or to test it with dummy data. This way they had the possibility to test all its features (issuing of invoices, reports with lots of data) with minimal effort and cost of time. And after you were done with testing, you could choose to finish testing by the click of a button and configure it with your own data.

This greatly increased the engagement with the product.

Reach and awareness growth hack
At the bottom of the invoices (which looked very neat and our customers have always been proud with their design as an invoice represents your image like a business card) it was written: issued with Smart Bill (yes, even before “Sent from my iPhone” :P) which created awareness and interest among the customers of our customers.

2. Marketizator

– CRO software that can be used for: A/B testing, online surveys, traffic segmentation and web personalization.
Valentin Radu, CEO & Founder

“In our own history, I can identify a couple of inspired actions that allowed us to step-up:

One of them was to continue to do AB testing, exactly what we are actually selling as a platform. A/B testing is not only for websites. Is for your business model. For your pricing. For choosing different paths. For building your team. Let me give you an example: being a SaaS from Eastern Europe with only 3 employees and just a big dream hasn’t given us too many options 🙂

Pricing Strategy
Our initial pricing strategy was like this: let’s ask the credit card details. In this manner, the customers will be more committed (we thought). We’ve burnt a lot of money on ads and we had just a few conversions and no trials. So, we decided to get rid of the credit card. Then, to do a freemium. And it started to work. We have a very complex platform that empowers marketers do tons of things: research, surveys, on-site lead generation, AB testing, exit-intent, web personalization, weather segmentation, etc. That we provided a free plan for up to 10k visitors a month. The catch was that if you wanted to use our overlayers, you had to leave there our link. That started to generate brand awareness and leads.  And then, we increased the font size 🙂 Now, that alone brings us a lot around 25% of the monthly revenue, and there are 2 years since that moment 🙂

Love your team!
Next, I have to tell, even if it will be surprising is to love your team. Loving them allows them to be confident. You, as a founder, have something any employee hasn’t: the madness to jump without a parachute. And the value that they are searching for is self-confidence. Fulfilling their need for love will allow them to become free, to innovate, to feel responsible and to do something most employees in big corporations don’t do too often: dream & care.

Your team is your family. Love them. That’s the greatest growth hack I’ve applied to this company. And it took me 3 companies to get to this tremendous insight. You share your life with your team. And you don’t want to play a scene and pretend you care and run for numbers all your life. You want to be happy. That’s why you’ve started to do a company anyway, right? So, don’t postpone the moment till you will do the exit, but be happy right now, on your way to the exit or economic nirvana. You will gain a much more valuable thing: the wisdom to love what you do and who you do that with.

3. Caphyon Advanced Web Ranking

– A web ranking platform for desktop, mobile, and local SEO
Philip Petrescu, CEO and Co-Founder

Build virality into your product from the beginning.
Invite early adopters to share something unique from your product publicly. This will make other people curious about your product. Later on, use refer-a-friend campaigns to invite their friends and give them both something in return.

Build a better onboarding experience by sending emails to new trials on a predefined schedule. The best way to go about this is to send tips that help them solve their problems with your product. This builds trust by giving them valuable insights into your product that they weren’t expecting.

4. Retargeting.biz

– A retargeting and personalization platform for ecommerce
Rares Banescu, CEO & Founder Retargeting:<

Product development

Making users interact on a regular basis was the tricky part for us. We developed a set of notifications for our customers that went in “sleeping away” using that kind of messages that request your attention for a few seconds and asked you to do a quick action in your admin panel in order to prevent some possible revenue loss.

Sales strategy hack

Developed for cold emails an enhancement that applies our product on the customer website without installing it and showing a live demo of what we can do and how Retargeting.biz can be used on their e-shops.

5. Gloria Food

– Online food ordering system for restaurants.
Oliver Auerbach, CEO Gloria Food:

SEO growth hack

What worked well for us is to create mini websites using separate domains. Each website can then focus on a specific angle of your product or only one feature in particular. Every page can then get SEO optimized specifically for that feature. For example we created https://www.restaurant-menu.net/ and https://www.restaurant-promotions.net/ which drive traffic to our main website and generate signups on a daily basis.

Backlink growth hack

Every time a restaurant purchases the sales optimized website we also add a link to our own website in the footer of the restaurant page. We now have hundrets of real unique domains linking to all of our own domains.

6. MonitorBacklinks

– A tool designed to check your bad links and your competitor’s good links.
Răzvan Girmacea, CEO:<

SEO Widget hack

Most successful tactic for us was generating special reports for websites automatically and add an embedded widget that users could add to their website. This is #1 conversion funnel for us and is responsible for more than 30% of our business (more than the homepage traffic).

Cross Promotion hack

A tactic that is rarely used due to the complexity of execution, we successfully used Cross Promo to find SaaS partners and run ongoing campaigns that are driving constant new leads to monitor backlinks.

7. Yarooms

– An online space management and room booking solution designed to help companies optimize their space usage and avoid overbooking.
Dragos Badea, Co-Founder & Product Manager

Replace monthly plans with annual payments

This improved our cash flow and also helped us refine our customer base. Nowadays, clients not ready for a realistic commitment opt for a Pay as You Go Plan. Thanks to this setup, our Churn numbers went down and our year-over-year revenue increased.

Re-humanise follow-ups

-Seeing that everyone in the SaaS business is automating tasks more and more, we decided to de-automate a crucial process in the customer’s journey – sales and support. By going back to the basics and talking to every customer ourselves (not via Hubspot or the likes of it), we identified some friction points within the app, discovered features that were extremely useful to our user base and increase our secondary conversion rate, turning more leads into paying customers. By talking to them. From human to human.

8. Cognitive SEO

– SEO tools to increase your site’s traffic.
Razvan Gavrilas, Founder CognitiveSEO:

Share to Activate Your Account –  We’ve used this growth hack for our Brand Mentions tool, and it allowed us to use the power of each user’s social network to create awareness and generate more leads.

Once the user registers for the account, he is presented with a limited set of brand mentions results for his query. The people that find the tool valuable have the option to unlock their account by sharing on one of their social media channels.

Creative Outreach + Augmented Email Automation – Getting people to engage with you is getting tougher every day. At cognitiveSEO, we tested various email campaigns.

One of them stood out with a very high email open rate. It was 66%. The only thing that made the difference compared to the others was the subject line:

cognitiveSEO + “your_company_name”

Simple and Effective. Not your standard everyday email subject I would say.

It was a lead nurturing campaign, and this was the first email outreach. It was by far the best bulk outreach we ever did.

9.  InnerTrends

–  A growth analytics tool for SaaS companies.
Claudiu Murariu is Co-Founder at InnerTrends and the author of The Experiment.

Growth Metrics
There are times when all the metrics looks just right, but for whatever reason the growth expectations aren’t being met. I was analyzing the performance of our paid campaigns and things looked great: customer acquisition cost was below what we were expecting and yet, we weren’t meeting our sales targets.

We used our own analytics service to dig into data and soon discovered that the onboarding rate for our paid users was half of the onboarding rate of our non-paid users. We were basically paying for users that never received a benefit from our product.

✮ Optimize Onboarding

We realized that the problem was not the onboarding process itself, but the promises we were making through our ads. We fine tuned all our advertising messages and in less than 30 days the onboarding rate of our paid users was identical with the one for our non-paid users. We basically doubled the sales from our paid channels in less than a month, but kept the same advertising budget.

Another challenge we managed to growth hack our way out of was when had our product roadmap full of ideas, but there wasn’t enough data to prioritize which features needed to be built first. We decided to ask our customers, but we needed a big number of them to reply in order to get enough data.

Surveys usually have very low open and click rates, but are less time consuming than calling each customer. So, we created a survey that did not really look like a survey. We sent a text email from the CEO which had a short intro, and 4 links inside, each linking to a feature that wasn’t built yet.

We measured the clicks for the links and in less than 24 hours and more than 30% click rate we had our road map prioritized by our customers.

Conclusion

As you can see from the list, there are many different ways to look at growth as a discipline within your startup. One of my favorite resources for Growth Hacking is GrowthHackers.com. You’ll find a lot more growth hacks there, to keep the growth rolling for your startup!

If you are in Europe, make sure to check out HowToWeb, it’s an amazing conference, and the people there are extraordinary. It was a great experience to give a marketing keynote presentation there. I met so many of these amazing entrepreneurs there.

Eastern European entrepreneurs have a unique fire and passion to them, that I’ve not seen outside of the early days of Silicon Valley.

Originally published on Inc. Magazine October, 2016

This has been one of the craziest election cycles ever. That’s one thing we can agree on. Regardless of which side of the aisle that you are on, you’ve probably heard many claims of “vote rigging” that have filled the news this election season. Many Chief Information Officers from around the globe chimed in this week with their thoughts on if it was possible for U.S. elections to be rigged.

Myles Suer, #CIOchat facilitator, opened the dialogue on his weekly #CIOChat on Twitter: “I wanted to hear from technology and security experts what they thought about the vote rigging claims being made.” He asked members of

Suer asked members of #CIOChat to relate their views. He believed these information security leaders were ideally positioned to evaluate the technological risks and could give us full confidence in the election system — or not.

Are there real risks to our election systems?

The result: CIOs are not of one mind when it comes to the risks. One CIO kicked things off by saying that the risk of rigging has always existed, even with paper ballots. If there’s a will, there’s a way.

CIOs clearly feel that devices could be manipulated to violate security. But in general, CIOs identified few credible claims of vote rigging. One CIO said that the biggest risk in their opinion is “simple innuendo” –people saying that the election is rigged. Another CIO added on by insisting on the importance of public confidence in the process.

CIOs generally felt that oversight or accountability in verifying election results is likely where the biggest risks can be avoided.  One CIO pointed out that even the most rudimentary review of votes would identify significant anomalies.

Is there a better way to do elections?

CIOs said that there could certainly be better systems put in place, but voting systems improvement is challenged by the decentralized nature of the U.S. voting process.

One CIO suggested that blockchain could be added to the US elections workflow. He argued that if blockchain can be used with nuclear weapons, why not with US elections? He said with blockchain the election, “will be a vote of the people, secured by the people for the people.” Others agreed that technology can help improve the process—including blockchain and chip & pin. But they also said these technologies will not help non-techies retain confidence, and in fact, could disenfranchise some voters. Some CIOs felt as well that a large fraction of voters would not even trust the technologies. In their opinion, the systems would not address the issue of the “digital divide.”

Blockchain was clearly seen by CIOs as the most promising of the potential approaches for dealing with the security risks. Some CIOs, however, asked for the business requirements. What function will it optimize? Voter experience? Voter security? Voter secrecy? Voting speed?

A CIO from the UK argued for the value of deploying a common/integrated technology. She felt that there could be value in distributed technology. However, a US CIO reminded her that elections in the US are carried out at the state or local levels.

This means that the infrastructure improvements required would be dramatic, and the coordination tough, if not impossible.

At this point, one CIO asked whether it could be valuable to have a single, national ID? But a fellow CIO reminded the group that the problem with voter fraud historically has been a non-issue—so a single ID would seek to solve a problem that doesn’t really exist. The prior CIO countered by saying that Estonia uses a National ID as a way to combat fraud.

Focus upon process?

Most CIOs at this point asked why we are concerning ourselves with technology? They argued we should concentrate on people and process. CIOs stressed here that elections are not a technology problem and that data security in elections—as with employees in enterprises–must begin with the election worker. No technology can prevent human sabotage with paper ballots. While technology can make elections safer and faster, people are the key and represent the greatest area of risk. Adding on, another CIO said that technology is amoral; it’s what people do with it that is good, bad, or indifferent.

Suer asked whether voting systems should be networked. CIOs saw clear risks inherent to both online and offline systems. Networking systems, however, were seen as being a source of greater risks. CIOs returned to requirement fundamentals: you have to ask if the benefits are worth the risks. In the end, CIOs felt that attention should be focused on better informing the voting populace, regularly updating old equipment and firmware, proactively including better security, and better verifying count accuracy.

#CIOChat: What is it?

The #CIOChat is a group of CIOs and other IT leaders that gets together weekly on twitter, Thursdays at 1pm PT, to discuss the issues around being an effective technology and business leader. Suer mentioned that next week’s #CIOChat is on organizing IT for an era of change.

Don’t be a hater. Be a lover.

If you feel the desire to impose violence upon another human being because of a differing belief, you should reflect on that.

And really question who you are as a fellow human being.

Be it in politics, religion, sports affiliation, patriotic nationalism, globalism, racism, or any other -ism that makes you want to leash out violently and hurt or kill another.

I’ve twice seen a melee of KC Chiefs fans and Denver Broncos fans fighting outside of Arrowhead Stadium after an NFL game before.

It’s fucking stupid.

It’s all hate.

There is no difference in your hate vs. their hate.

IT’S ALL HATE.

And it’s a bad emotion to hold in your heart.

Only you feel the hate in your own heart.

You can’t hold hot charcoal ashes in your hand and expect the other person to get burned.

If you want to do bodily harm to any another because of a difference in beliefs or dogma, then you are a part of the problem.

The only acceptable time I’d get violent and kill someone is if they broke into my house trying to do me or my family bodily harm.

When you start killing people that don’t believe what you believe, then that’s how you get scenarios like we’ve seen in the past.

We want to learn from the errors of the past, so as not to recreate them.

The past is littered with mass genocides…

Look at how many people these governments and regimes killed over the past 120 years.

128,168,000 VICTIMS: THE DEKA-MEGAMURDERERS

61,911,000 Murdered: The Soviet Communist Gulag State
35,236,000 Murdered: The Communist Chinese Ant Hill
20,946,000 Murdered: The Nazi Socialist Genocide State
10,214,000 Murdered: The Depraved Nationalist Regime

5,964,000 Murdered: Japan’s Savage Military
2,035,000 Murdered: The Khmer Rouge Hell State
1,883,000 Murdered: Turkey’s Genocidal Purges
1,670,000 Murdered: The Vietnamese War State
1,585,000 Murdered: Poland’s Ethnic Cleansing
1,503,000 Murdered: The Pakistani Cutthroat State
1,072,000 Murdered: Tito’s Slaughterhouse

[numbers from Univ of Hawaii. https://www.hawaii.edu/powerkills/NOTE1.HTM]

And who knows how many American exceptionalism has killed over the ages.

Love is the answer.

You can’t control where you were born.
You can’t control that your mom and dad hooked up and got pregnant..
You can’t control the color skin you have.
You can’t control other people or their circumstances either.
And you certainly can’t control how another person thinks.

Worry about shit that YOU can control. Don’t try to control anyone else.

Love and under-fucking-standing.

Seek first to understand, then to be understood. Stephen Covey said that in his 7 Principles book.

You are who you are because God, the universe, Allah, or whoever/whatever gave you life and instructed your DNA to build you as a human being.

Luckily you weren’t born a banana slug or one of those elephant shit eating dung beetles in Africa.

Your mom and dad fell in love and had kids.

OK. Maybe they weren’t in love. Maybe your mom was a booty call, your dad did his thing and out raced the fastest little sperm in the whole bunch.

Boom. You became a human being.

Somehow you beat millions of other sperms out of your dad’s nutsack.

Congratulations. You’re a miracle of life.

Luckily your mom didn’t abort you.

So, not only were you the fastest, but you also dodged abortion. That’s a destiny checkpoint that you’ve passed.

Guess what. We aren’t special. There are 7 billion or so of us in existence. Hardly rare.

And the star that Earth rotates around… there are about 300 billion of them like ours in our Milky Way galaxy. And there are about 100 billion galaxies.

Our planet is a tiny little inconsequential kernel of corn in a turd floating along in the universe.

And somehow an asteroid hasn’t triggered an extinction level event.

Love everyone. Love youself. Respect everyone else.

We don’t have to be angry all of the time, blaming others for how bad we feel.

Or angry about what someone else thinks.

Guess what.

Most people are stupid. You can’t control that.

We are all the collective citizens of Earth, third rock from the Sun.

Love and respect one another.

And quit being an asshole. I love you guys.

50 Months ’til 50 Years Old.

Victim vs. Victor. Steel vs. Fire.

I was four days away from getting $500,000 in funding.

Then the FBI knocked on my door.

It turned out that the principal of the capital firm was under investigation with a FINRA violation, similar to Martha Stewart.

I had trained my replacement at my job at Centriq Training in Kansas City, where I was the lead web trainer.

I now had no job and no funding.

So, I got really drunk that night.  Through my hangover the next morning…

How we got 55,000 Downloads in the first 30 Days of The Bad Crypto Podcast.

Never before have I been a part of something like this. Joel Comm and I started this Bad Crypto Podcast one month ago today. And it is taking off like a rocket. 🚀

30 days ago, we decided to teach others as we learned about cryptocurrencies and began to understand the blockchain and its impact on technology.

We launched The Bad Crypto Podcast on July 18th, 2017.

I made a comment to Joel on FB messenger…

 

Immediately we took action.

We launched the first episode on July 18th and since then, we’ve recorded 11 episodes. We’ve grown audiences on Facebook, Twitter, and Instagram.

We’ve received over 50 reviews on iTunes and over 30 on our Facebook page.

Now, one month in, during those first 30 days, we had over 55,000 downloads and subscribers.

Ancient Wisdom and the Search for Universal Truth

Eight-Ben-Mayan-Calendar-3d-Glyph-TheCalendar.org_I’ve always found ancient wisdom to be fascinating… For those that know me well, know that I’ve studied several forms of esoteric knowledge, including Reiki, Huna, Peruvian shamanism, Egyptian mystery schools, daily meditation, and the Mayan esoteric path… as well as the Bible, the Torah, the Quran, the Sutras, and the Vedas. I’ve also studied Joseph Campbell and the Power of Myth and the Hero’s Journey. I’ve run the gamut on ancient wisdom.

Whereas most people stop seeking ancient wisdom after reading just one ancient text, I’ve never stopped seeking the truth.

Fact: There are 13 moons each year, 13 moons x 28 days = 364 days. So technically, we should have a 13 month / 13 moon calendar instead of the 12 month one.

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Royals Baseball Playoff Run Rejuvenates Kansas City. #MLB #Royals

Royals Make Me Feel Twelve Again!

17178b_lgMan oh man!  To be a resident of the Kansas City area these last couple of weeks has been amazing.  It’s been like a dream. The whole Kansas City area is happy! Mizzou fans, Kansas Jayhawks fans, and KSU fans are all harmonious with one another in their KC Royals fandom.

The Royals have, as of right now, won 6 straight MLB playoff games this year. And dating back to 1985, they have won nine playoff games in a row. We are watching something historic, as the whole country has begun to love the formerly lovable losers, the KC Royals. We are winners now!

Starting out on Monday Night Football, I took my 12-year-old son to Arrowhead Stadium, September 29th, to see the Kansas City Chiefs take on the New England Patriots.

In that game, the Chiefs curb-stomped the Patriots.  I mean, they kicked the shit out of them 41-14.  That is an ass-whomping, if I’ve ever seen one.  Versus Gray Hoodie, Tom Brady and the Patriots? What? What?!  That’s unheard of.  Whoomp, There it is!

BywDh_zCMAA1Ewv

I HAVE FIREBALLS FOR HANDS!!

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Blown Away. My favorite show, Impractical Jokers, just sent me the Mother Lode of Swag Bags

IJI’m not a big TV guy.  However, I love comedy.  Laughing is my favorite thing aside from “bah chicka bah bah” time.  🙂 Having done improv and stand-up comedy since the mid-90s, it takes something special to get my seal of comedy approval.  And I can say, unequivocally, that Impractical Jokers is the funniest thing that I’ve ever seen.  I can’t even tell you what is second place.  Impractical Jokers is that funny.

So, whenever I happen to watch an episode, I’m always tweeting about how funny it was.
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@teedubya

Travis Wright is a Venture Catalyst, Public Speaker, Digital Disrupter, Marketing Provocateur, Stand Up Comedian, Tech Blogger & Brand Awesomeizer.

This Travis Wright guy shares marketing resources, industry analysis, interwebs strategery & random hilarity along w/ occasional sport or political rants. If you can stand his jokes and want his opinion on something, feel free to connect with him.

email: tw [at] traviswright [dot] com