Back in September, the Kansas City Chiefs had lost their opening game to the Atlanta Falcons by a wide margin. That evening, I was texting a buddy of mine that I’ve have known since 5th grade about how poor that the Chiefs had been with the salary cap, and how cheap I was perceiving them to be. After the conversation, I tweeted out what I thought was a meaningless tweet rant about my perception of the situation.

“I’m not much of a @kcchiefs fan anymore. [Chiefs owner] Clark Hunt’s yearly 30m under the cap bullshit is unethical. Greedy bastard owners can F.O. cc @nfl”

Let’s just say… that tweet caused a bit of a social hoopla. 3 minutes after I sent that tweet… a Chiefs employee tweeted me a response via a private direct message. I then took a screencap of this message and shared it with the world. This triggered a chain reaction, in which the Chiefs blocked me on twitter, a top post on Reddit, many local and national interviews and a social media case study was created.
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