There is a lot going on in Kansas City, these days. Google has launched it’s “Google Fiber” product and the entrepreneur community is buzzing with activity. It’s a hot bed for startups, and it’s being coined as “Silicon Prairie”. In 2008, Silicon Prairie News was founded to discuss the developments in the startup scene in the flyover states of Missouri, Iowa, Nebraska and Kansas. SPN, launched Big Omaha a couple years ago, and today was the inaugural Big Kansas City conference kickoff, where top innovators, startup founders and digital disrupters share their wisdom in an old school airplane hanger, that is now the Airline History Museum.
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Posts in category Marketing
My Experience Working With Yahoo! And Why Marissa Mayer is Right about Not Letting Employees Work from Home.
Everyone has been busting Marissa Mayer’s proverbial balls over the past week over her decision to make Yahoo employees work at a corporate office and stop working from home. My work commute is approximately 66 steps from bed to work chair. It works for me. I work for a silicon valley company from my basement office in my Kansas City home. Living and working in Silicon Valley is too damn expensive so living there isn’t really an option. Having said that, I understand why Yahoo! totally needs to do it.
In the past summer, the company that I consult with was working on a partnership with a well known movie producer on a joint venture with Yahoo and my company. Meaning, we had to work together closely to make it happen. They had a distribution partnership with Yahoo! Screen and we had to work with it.
Yesterday, Burger King’s Twitter account password was hacked. I was able to monitor it in near real time. WDAF Fox 4 in Kansas City was thinking of having me on as a social media strategist and interview me for my opinion of the Burger King… the producer nixed that story and wanted a story about social media and how it impacts people and the frenzy during bad storms and disasters. This is the video of my interview on the local Kansas City news station WDAF Fox 4.
If you were watching the interwebs this morning, you may have heard that Anonymous hacked the official Burger King Twitter handle @BurgerKing and changed all of it’s branding to McDonald’s logos and imagery. This could be catastrophic for the agency or the BK Social Media team who manages these accounts.
While I watched this play out in real time, I was astounded at the sheer velocity of growth that the @burgerking Twitter account was experiencing. From my estimation, @BurgerKing was at about 77,000 followers to start the day.
Once “Anonymous” hacked the profile due to an alleged “whopper123” password, the buzz started spreading, the amount of @burgerking twitter followers begin to grow.
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Let’s face it, gadgets make the world go around now. After all of my extensive research, it was time to upgrade my phone to the Samsung Galaxy Note II. I looked online at my Verizon Wireless account and noticed that on Feb 17th, my main line became eligible for the upgrade. I figured that I could use my charm and good looks to get the hook up and get my phone a week early. The following chain of events showcases how poorly different divisions of corporations speak with one another.
First of all, I admit that I’m a geek. My line of work entails that I interact with technology, online, mobile, social, search… you name it. I need a phone that allows for effective multi-tasking.