It’s no secret that the road between social media and SEO is becoming one connected entity that needs to be dealt with in an overarching content strategy. No more separate silos of operation, search and social is clearly now about relationships and the strategy behind building those business relationships. I call this, “Business Relationship Optimization” or BRO.
Every person on Facebook, Twitter, Pinterest, Instagram or Google+ has an audience. So, how can we identify the brightest thought leaders to connect with and how can we use these relationships to drive buzz, increase SEO back links and rankings, along with providing the search engines with strong social signals? These following tactics and resources will help you optimize these business relationships over time. SEO is about your Bro’s. It’s Brocial Media! (Wait, that was horrible, wasn’t it? let’s just roll with it.)